Social Media is an inbound marketing channel that includes Facebook, Twitter, LinkedIn and many more options. By integrating social media into your strategic marketing plan, you are able to build a relationship with your current customers AND their friends in a very sincere, natural, and cost effective manner.

Social media has evolved from a “nice to have” business marketing strategy to a must-have channel! Managed effectively and strategically for business purposes, social media is a powerful way to make a connection through conversation, building customer loyalty and active leads in the process.

Marketing your business with social media allows you to share your expertise, your business philosophy, and your “personality” with an existing customer and their friends. This expertise and transparency will encourage a customer to visit or call your business to learn more.

Don’t be afraid of social media. Embrace it. Look at this opportunity as a new way of building a relationship with the customer and creating a trust factor for future services and referrals. Tie other communication channels such as a newsletter or website content to your efforts, and find out through feedback and analytics which messages convert into customers. Focus on building loyalty with your existing customers and encourage them to share with their peers.

Consider hiring a social media marketing specialist to help you manage this fast-moving industry. A specialist can schedule your status updates and stay current on the trends, leaving you free to concentrate on your day-to-day business duties. They can provide an air of communication that is instant and personal.

Social media marketing is not complicated, but it’s important you put the same effort into social media as you do every other marketing tactic or risk appearing stale or unconnected to your audience. The exciting news is that this marketing tool can be used in a profitable way for you and your customers. So, join the many businesses that are using social media as part of their Inbound marketing strategy today!