Even though most businesses understand the importance of having a website, this doesn’t mean that they understand the power of their website and the vital role it plays in attracting the interested customer. Listed below are some of the most common website mistakes that you may be making, and ways that these can be fixed!
POOR NAVIGATION — Users on your site must be able to navigate through the pages seamlessly, without having to think too hard. Signage on a website is as important as traditional signage in a showroom or on the storefront. Customers are trained to look for specific items on the navigation bar and on the page headlines when searching a website. Most customers are savvy to online searches, and if they cannot locate the information, they will most likely move on to your competitor.
NO CLEAR CALLS TO ACTION — You can have great content, but if you don’t have clear calls to action, your customer may not react and that will not get you business. Here are some great examples that cause a visitor to take action:
- “Click Here” to learn more,
- “Sign Up” for our newsletter or to receive special offers,
- “Follow Us” on Social Media, and one of the most effective,
- and “Contact Us” – this is the one that should be seen throughout the pages with a mobile friendly phone connect or an email contact.
There are many ways to engage potential clients—but it is your job to give them the opportunity to do so!
TOO MUCH INFORMATION — It is important to maintain an equal balance of information on your site. The key to an effective website is to stick to minimal details that interest the needs of your target customer. This will create a need to know more and with the call to action, they will contact you! Break up lengthy paragraphs with bullets, hyphens, pictures, videos, bold text, and clear headings.
The key to a successful website is a combination of good content, easy navigation, clear calls to action, and offering ways to stay connected and contact you. Keep these tips in mind as you look at new ways to stay ahead of your competitors!
