Every business owners wants their business be number one – at the top of the page in search rankings. Although this is a very reasonable goal, it is also a process that needs to be better understood. Depending on the competitive nature of a business, this number one spot may be difficult to fill. The great news is that while you may or may not be in the number one position, with a well-executed Search Engine Optimization (SEO) marketing strategy you can attract YOUR target customer.
An SEO strategy is a process, constantly developing and changing with your industry and the customers’ needs. Patience and a realistic approach to managing this component of your marketing plan will result in a positive outcome. Here are three tips that will help your business gain visibility to your customers.
Build Your Website For Your Customer. Your customer is smart and specific when it comes to searching the web. This informed behavior has little tolerance for “brochure-like” content, technical jargon, and industry key words that make no sense. In fact, this type of content will drive them off your site immediately. Listen to your customer. What words do they use when asking for your help? You may find that these are words you would never use when describing your business, but you are not the one searching.
Educate, Inform, and Share. Rather than selling on every page, make sure that you give something to take away – links to articles, downloads with fact sheets, images to view and share with a friend. A monthly blog that is relevant to what you do, is a very smart way to keep your content fresh and share your expertise with your customer. The options are numerous, and you gain a loyal visitor when they realize how much you have to offer.
SEO – Keep It Simple. The bottom line is this, search engine success is achieved when a website provides the answer to a customer’s search question. Make sure that your site is consistently updated with new content to keep your customer coming back for more.
R2R Marketing is a Certified Google Partner – committed to helping your business gain in search rankings and maintain visibility for the long term. Call 757-482-3492 to discuss your SEO needs today!