All of us know that in sales it is easy to write off the end of the year as unproductive, in effect turning a 12-month selling year into a 10 or 11-month year. Yes, the customer is distracted, however this doesn’t mean you can’t be a bit proactive in laying the groundwork for a fast start in 2018!

Here are a few tips to help you finish the year strong and show your customers you care:

Send your customers a note to thank them for choosing you in 2017. Be sure to mention the service that you provided as well as any additional recommendation that may benefit them in 2018.

Schedule a time to talk – face to face – with your loyal followers and any customers that have made an impact on your success in 2017. During your time together, be sure to ask them questions about their business and family – as well as any suggestions as to how you can help them in 2018. You may walk away with some ways to make 2018 an even better experience for you and your customer!

Gather your team for a brainstorming meeting. This is the perfect time of year to ask questions and listen to their feedback. Your employees are vital to your success and are in touch with customers on a daily basis. As you listen to what they have to say, immediately start identifying where your strengths lie, and where you need to tweak your process to work smarter. The time spent doing this will boost employee morale and you may find some last minute opportunities that will increase your sales going into the new year!

At R2R Marketing, we invite your feedback as to how we can better assist you in planning for a profitable 2018!