“Of all of our inventions for mass communication, pictures still speak the most universally understood language.”
– Walt Disney
It is important to communicate who you are and what you do to your customers through the written content on your websites, ads and brochures. However, studies have shown – and social media has proven it – that showing what you do and who are are in images can be the most impactful way to get a person’s attention. Photos and graphic images get an immediate reaction from most people, and can evoke and emotional response or a feeling of trust toward you and your business that many times words can’t.
With the holiday cheer surrounding us, this is the perfect time to think about what you “look” like, refocus on the way you are telling your story, and collect images that will successfully capture your customers attention.
Here are some suggestion for you:
Don’t be afraid of social media! Every industry has something to offer visually to the public. Whether you sell shoes, build homes, or educate preschoolers, your day-to-day activity can be an amazing thing to show off on all of the social media channels! Make a point to share photos of your “world” online – as well as on your website. It’s all about strategically and subtly getting in front of the customer and becoming a part of their daily life on social media. Go ahead and show off a little!
Expand your social media horizons and capture the audience that best fits your industry. The channels to promote your specialty in social media are getting more diverse and visual every single day. There are many well-respected channels that are loved by both business owners and customers. For example, builders gain notoriety and respect through Houzz – a social media channel developed to highlight the amazing work of builders and designers. Instagram has become popular in all age groups and can be easy to build a following. Do some research and find out the best channels that “your” industry uses to gain the customers that most need your services.
Integrating fun and informative images into your traditional online marketing materials will help spark interest in your brand and make people want to share what you have to offer with their friends. If you need help with your social media management, call or email the team at R2R Marketing today!