For decades business owners have spent a substantial amount of time and money creating and mailing print newsletters to their customers. The goal for the traditional print newsletter was to share information with the customer as well as to stay visible even after the service or product had been delivered. ENewsletters allow business owners to stay in front of the customer without the printing, mailing costs, and headache!

Do you want to take your email marketing to a new level AND stay within your budget? Take advantage of the digital version of the traditional newsletter. Send a newsletter via email that will educate, entertain, and invite your customer to contact you as well as easily share your name with a friend.

Beyond the subject line, there are some important tips to creating an effective and strategic electronic newsletter that will bring results:

Be Consistent
Your digital newsletter, or eNewsletter, plays a vital role in representing your brand, and can be a key indicator of your reputation. Your eNewsletter should have a sleek and professional design utilizing all of your current branding that a customer will recognize. You will want something that’s eye-catching, easy to read and easy to navigate. The attractive layout must include clear sections of content, copy, images and calls to action, as well as your contact information.
Include Interesting & Useful Content
Give your customer a reason to anticipate each month’s issue by adding great content. The information should be written with purpose and include valuable information for the reader to share with friends and family. Make sure that your content is friendly to your industry and teaches the customer something about your business. Doing this can lead them to rely on you as the expert in the field.
Stick To A Schedule
Customers are more likely to anticipate your news and open your email if you stick to a consistent schedule for sending it out. The send out day of the month should be one that makes sense to you and your business type. Whatever day of the month you decide, stick to it.

The eNewsletter can be one of the most affordable and valuable marketing tools for your team. In this fast-paced world, this monthly email can get you a new customer as well as keep you in touch with your old ones. Investing in this marketing piece is well worth a partnership with a professional team that knows how to make you shine!

At R2R Marketing, our team is ready to partner with you for success.