One of the easiest ways to liven up your website, social media and even emails to potential customers is with video testimonials from your customers. Videos are a great way to add life to your website, and testimonials are much more powerful when it is a customer on video, rather than just typed words.
Video conveys emotion, and emotion resonates with people far better that written words. We can see body language, hear inflection and tone, and see the person speaking. Even better, video creates a stronger response — people feel that the product and service must be great if someone took the time to record a video!
Testimonials are best when the customer shares their story – why they contacted you, the service they needed, how the service was performed and how they like the product, and whether they would recommend the product and company to others.
If the customer has trouble, simply ask them questions — Why did they contact you? Why did they select your company? What do they like best about the product and your team? How do they feel about recommending your company to others? You can put video to work for you with these simple tips:
- Use a good quality smart phone or tablet.
- Practice several times before working with an actual customer, so you figure out what works and what doesn’t work.
- Keep the camera stable – use a tripod, or if you have to hold it, keep your elbows close to your body while filming.
- Get close so the audio is good. Avoid other noises (televisions, outside traffic, kids, etc.).
- Keep the camera at the customer’s eye level. Try to avoid filming up at them.
- Avoid windows, open doors or other light sources behind the customer. If you have to film outside on a sunny day, find some shade, or stand sideways to the sun.
- Smile and have fun! The more fun you are having, the more relaxed the customer will be.
- Shoot two or three “takes” so you have a better chance of getting something good.
