How is business? Sales up or down? How do you measure the success of your sales team? Do you have an in-house sales training program that is working? If your answer is no, it could mean that your training program may need to be revamped, your sales team is not motivated, or something might need to be adjusted on the management or leadership level!

If your sales are suffering and you are don’t have the answer, it may be time to bring in an outside sales consultant. This third party can evaluate the situation, provide answers, and partner with you to get your numbers back on track. Here are some reasons to “go outside” to get some answers:

1. Outside Perspective. Outside consultants offer new perspectives and view the company from the outside, rather than the often times limiting view of those on the inside of the organization.

2. Experience. Outside consultants have worked with many sales teams and have learned a lot from each experience. You and your sales team will benefit from these experiences and the changes can be set in place quickly. With this experience, it is also easy to identify a salesperson that may not be a good fit no matter the training available.

3. Education. The outside consultant offers an atmosphere of learning and is a direct value to the team members by showing them how to improve themselves and get better sales results. This comes with no strings attached to organizational issues.

For every business, training the sales team can be expensive, whether it is in-house or with the aid of an outside consultant. The key to a great sales team and ultimately the success of a business is determined by your Return on Investment (ROI). Are you getting the maximum ROI from in-house training, or is it time to call in an outside consultant? It may be time to think about your successes that can come from the “outside” looking in!