“Branding is what people say about you when you’re not in the room.”— Jeff Bezos, Founder and CEO, Amazon.com
If you want to generate consistent growth, increased visibility, and customer retention, you have to take a look at your business image – it’s personality or in marketing terms – your brand identity! This is both visual and verbal, and must be deliberately developed with great thought to convey the right message to the customer for the long term. Once a company creates a logo as a brand – the expansion of building a consistent identity is often overlooked as part of a company’s marketing strategy.
The need for a strong brand presence goes far past just a logo. Your brand needs to be seen with images (like your logo) but also in your messaging and the consistency of that message in all channels of marketing. Here are some the of key areas that need to be on point at all times with your brand for your customers sake:
YOUR SOCIAL CHANNELS
YOUR SIGNAGE AND ADVERTISING
- Ads – Traditional Print and Digital
- Direct Mail Pieces
- Truck Wraps
- Showroom Signage
- Radio and Television
YOUR BUSINESS RESOURCES
If this all seems overwhelming, call the team at R2R Marketing. Call us at 1-757-482-3492 or visit us at www.r2rmarkets.com today!