How To Build A Successful Brand Identity

“Branding is what people say about you when you’re not in the room.” 
— Jeff Bezos, Founder and CEO,

If you want to generate consistent growth, increased visibility, and customer retention, you have to take a look at your business image – it’s personality or in marketing terms – your brand identity! This is both visual and verbal, and must be deliberately developed with great thought to convey the right message to the customer for the long term. Once a company creates a logo as a brand – the expansion of building a consistent identity is often overlooked as part of a company’s marketing strategy.

The need for a strong brand presence goes far past just a logo. Your brand needs to be seen with images (like your logo) but also in your messaging and the consistency of that message in all channels of marketing. Here are some the of key areas that need to be on point at all times with your brand for your customers sake:


A company website must represent in both content and images what a customer will experience when doing business with the company. Believe it or not – a website sets the expectations from the customer’s opinion in quality, as well as what they will experience when face-to-face with your employees. Consistency in branded color scheme, professional designed and placed logo as well as the story that is shared on every page is vital to shore up your reputation as well as begin building trust with your customer.


All social media channels must be consistent in every post, tweet and image with shared information that is relevant for your the audience. Social media channels are valuable marketing tools but need to used in a smart and strategic way to not only reach your customer but to also grow your brand in a professional and positive way.


Whenever and wherever you have your logo with a message, it must be professionally designed and the copy must be written to convey a brand-consistent message as well as “why” your customer needs to stop and take note of what they are experiencing.
Here are some popular areas of marketing that need to follow this rule:
    • Newsletters
    • Ads – Traditional Print and Digital
    • Brochures/Flyers/Doorhangers
    • Direct Mail Pieces
    • Truck Wraps
    • Billboards
    • Showroom Signage
    • Radio and Television


All communications must be branded in a consistent and professional manner. This applies to the email signatures for company personnel, work orders, and company billing materials. This attention to detail and consistency can pay off quickly as you build trust and recognition with your customers.

If this all seems overwhelming, call the team at R2R Marketing. Call us at 1-757-482-3492 or visit us at today!