Content marketing is the heart of most successful digital marketing campaigns. Look behind any great brand and you’ll find a wealth of valuable and original content that connects with the company’s audience on multiple platforms.
As a business with less visibility than the national companies, you may wonder if content marketing is necessary for you. It definitely is! Probably, even more so.
Content marketing is the catalyst to growing your digital footprint, generating inbound leads and building the strong brand name recognition you desire. The awareness that causes people to associate your business name as THE provider of your products and services.
To help better understand the importance of content marketing, here is a list of top advantages for small business:
Impact Organic Search: Social media is an amazing tool for getting quick and honest feedback from your customers, but don’t expect long or thought-out answers. Platforms like Facebook or Instagram are the perfect places to get an idea of what’s on your clients’ minds, but aren’t well-suited for detailed assessments of your brand, products or services.
Support Social Media Engagement: What you do with your content after it’s posted is just as important as the content itself. We live in a viral age. Consumers want to be in the know and share their knowledge and inspiration with others. This can work to your benefit with a great content marketing strategy. Strategically publishing content increases the likelihood of it getting shared and exponentially impacts your each and customer engagement.
Build Authority Before the Sale: People trust experts and hire them to help solve problems. The more high-quality content you create, the more obvious it is that you’re an authority in your field. As a result, before your first sale even occurs – your content already puts you ahead of the competition.
Pro Tip: Share your knowledge for free – with a catch. Adding digital assets such as downloadable documents and white papers can help build authority AND generate leads. Use compelling content to capture the email addresses of people interested in downloading these products and then nurture them into customers.
Content marketing delivers extensive opportunities. Yet, some companies still have not fully embraced it. If you currently have no content marketing strategy, it’s time to consider establishing one. At R2R Marketing, content is king.
Contact us today to start building a content marketing strategy that gets results!