Spring is all about change, rebirth, and (sometimes) throwing stuff away. With the first quarter of 2021 behind us, now is the time to spring clean your marketing plan and address any deficiencies.
Take a look at the last three months so you can build on what’s working and clean up what isn’t. “Cleaning up” may mean refining the messages, images, or even how your brand looks and feels. What needs freshening up?
Check in on your goals: Are you on track to reach the goals you set at the beginning of the year? If so, great! Do you need to achieve more? If that’s the case, what do you need to tweak or change?
Research new market trends: Make sure you’re staying on top of the best ways to reach your target audience. Last year’s pivot is old news – what’s happening in your industry or community right now and in the next 60 days?
Revisit your brand: Does your brand present your business accurately and vice versa?
Reimagine what’s ailing: Could some of your current marketing strategies be better? Perhaps you need to refine the audience or freshen up the creative.
Take out the trash: If part of your marketing plan just isn’t working the way you think it should, consider letting it go to make more room for the great.
If you need some professional help with your spring cleaning (marketing-wise… we don’t do windows), give the creatives at R2R Marketing a call.