Reach For The Stars

When a customer has a positive experience with a business, they may tell a few people. When a customer has a negative experience, they tend to share it with their entire network of friends – especially through social media. Customer experience is a huge challenge in today’s world. The management and enhancement of a customer’s experience must be a priority for any business.

The steps to creating a positive customer experience are quite simple. The challenge lies in your commitment to “go the extra mile” with your business process. You must pay attention to the small details that can make or break a customer’s opinion of you and your organization. Take a look at these four simple tips that will help you create the ultimate positive experience with your current AND future customers:

1. Can You Hear Me Now?

Many business owners have forgotten the value of building relationships through contact over the phone. Although it seems that people are in a hurry and would rather get a text or an email, there are times when a phone call from the owner or a team member could really make a difference in a customer’s day. This is especially true when the message that needs to be conveyed is multi-faceted. Think about how much more efficient a phone call can be for you and the customer. Rather than sending three to four emails – you can listen to their needs, provide a solution, and agree on the next steps with one conversation!

2. Your Customer IS Number One.

One of the most important things to remember is that your customer really is number one. Without them, you would be out of business. Paying attention to what they have to say and responding can set you apart from the rest. When you receive a message from a customer or prospect via email or though a contact form, make sure to respond to their message in a timely manner. When responding to a customer’s message, speak directly to the customer’s concerns in your response. This shows that you care and are listening to them.

3. Turn That Frown Upside Down.

What is a smile worth? When it comes to customer experience – priceless! This holds true even when the customer is not too happy. We all respond better when greeted with a smile. Make this a habit in your business. A five-star customer experience can be achieved through a positive environment created by you and your employees. Make sure that you and your team have a positive attitude and a smile when interacting with customers. This is important even when answering the phone or responding to an email. In the end, not only will your customers have a better experience, but you will too!

4. No More Hide And Seek.

Make it easy for a customer to find you. Look over your website and make sure that it’s designed for the customer to easily find you without becoming frustrated. With today’s technology, a customer becomes irritated if they have to search for more than a few minutes. Also be sure that you have a process in place to respond to a customer inquiry immediately. If it takes longer than 24 hours, most customers will take their business elsewhere.

At R2R Marketing we are committed to providing every client with the best care and support that they need for their business success. Call us at 757-482-3492 or visit www.r2rmarkets.com to learn more!

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Reach For The Stars

Previous PostAvoid Analysis Paralysis and Make the Sale

Next PostFive Things For Which We're Thankful

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