The desire to be liked is a part of our human nature. We see the impact of being “liked” in social media and in our home life – however, this is also a key component of a company’s brand and the workplace environment.
“The three pillars of a personal brand are trustworthiness, likability, and competence: TLC.” — Guy Kawasaki
Why is this so important for leaders to embrace in today’s business world? A likable leader creates a positive and productive work environment that over time will pay off for everyone involved – your workers, your customers AND the success of the organization.
Here are four tips to being more likable in the workplace:
Although the “need to be liked” may seem unconventional for what is expected of a business leader, you will find the return on this investment to be fulfilling both personally and collectively in your organization and with your customers!