One minute they were interested, and the next they weren’t. Can you win them back? Re-engaging old sales leads can be a daunting task. Here are five effective tips to help:
- Use a different channel: If you previously tried to engage the lead via email, try reaching out through a different channel such as phone or social media. This can help to capture their attention and increase the chances of a response.
- Provide new offers: Offering new deals, discounts, add-ons or promotions may give them a reason to reconsider your product or service.
- Consider timing: Do they have the ability to take personal calls during the workday? Are they swamped with family activities every evening? If you’ve previously tried to engage the lead during the busy holiday season or when they were on vacation, try reaching out again during a more appropriate time. This can increase the chances of a response.
- Follow up consistently: Don’t be afraid to follow up multiple times. Life happens. There are a lot of reasons a lead may not respond to your initial outreach. A friendly and persistent follow-up can help re-ignite their interest and keep your company top of mind.
- Seek feedback: Ask for feedback on why they didn’t convert into customers. This can provide valuable insights into areas where your company can improve and help you create more effective sales strategies in the future.
There’s nothing to lose! Leveraging the leads you already have is one of the most cost-effective ways to generate new business. At the very least, you may gain insight into areas where your company can improve its sales strategies.
