You should never pay for a website. If all you need is a basic website, you can set up a free site through several services or a very low-cost solution using Google Sites. If all you need is an online business card or brochure, that’s probably enough.
What you should pay for is a marketing tool – an online experience that helps you achieve your business goals. Professional, experienced marketers (like the team at R2R Marketing) create a website that resonates with your target audience and leads them to take specific actions, including:
- Making an online purchase
- Calling or texting to set an appointment or request more information
- Completing a contact form
- Scheduling an appointment
- Subscribing to an email list or email newsletter
- Sharing an email in exchange for a discount or special offer
That happens through compelling content and photographs, intelligent design, smart coding, and other techniques.
Of course, there’s more to getting results than simply having a great website. Growing businesses have an effective strategy and tactics that guide the target audience to the website. That happens through digital advertising, social media campaigns, email marketing, print advertising, effective search engine optimization (SEO), and more.
Simple websites can be free. Good websites cost you money. Great websites are part of an effective marketing strategy and make you money.
If you’re not sure your website is helping you achieve your goals, get in touch with the team at R2R Marketing. We’ll analyze your site and let you know if we think we can add value.
