Every business has great customers and some “not so great” customers. Business books will tell you to routinely review your customer list and fire the…
Tom NoffsingerFebruary 21, 2025
Like it or not, cultivating reviews is an essential part of an online marketing strategy. Countless studies show that customers look at reviews before purchasing,…
Tom NoffsingerFebruary 10, 2025
Especially if you have someone managing it If you are responsible for your company’s website, you are most likely mainly focused on the content, SEO,…
Tom NoffsingerFebruary 3, 2025
Social media is a powerful tool to reach your customer base. Whether you want to keep existing customers engaged or attract new ones, an effective…
Tom NoffsingerJanuary 20, 2025
In a competitive market, building trust and strong relationships is essential for long-term success. It's not just about making transactions - it’s about creating lasting…
Tom NoffsingerJanuary 13, 2025
A few weeks ago, we wrote about the importance of turning data into knowledge. For us, that happens at the intersection of performance metrics and…
Tom NoffsingerJanuary 6, 2025
The R2R Marketing team is mostly a remote workforce spread across three time zones, five states, and wherever COO Tom Noffsinger happens to be in…
Tom NoffsingerDecember 23, 2024
As marketers, we know that every detail matters when creating a campaign. From visuals to copy, each element is carefully crafted to resonate with the…
Tom NoffsingerDecember 16, 2024
Accurate reporting is a critical component of an effective marketing strategy because it ensures the best possible return on the investments of time and money.…
Tom NoffsingerDecember 9, 2024