Last week, we shared a tip for reactive marketing in social settings and being proactive in networking environments. We know that effective networking starts with…
It’s easy to spot customer or prospect concerns, particularly with sales and marketing interactions. These moments jump out at you if you’re paying attention -…
We love effective content marketing - it’s a core part of our secret sauce and the R2R three-touchpoints approach. However, content marketing is a vague…
Effective email marketing involves more than simply sending emails to prospects. A great email marketing strategy sends the right message to the right audience at…
When your company is growing through acquisitions there are several options for strategic marketing. R2R has developed specialized expertise as the marketing team for equity-owned…