All leads are not created equally. Some are prepared to hand you their credit cards after a quick chat, while others are still learning about…
Tom NoffsingerApril 5, 2021
Have you noticed a lot of “Sweet 16” or similar basketball promotions lately? Whether it’s “March Madness” or the Grammys, we never recommend tying a…
Tom NoffsingerMarch 22, 2021
It’s easy to only focus on your business’ positives in your marketing. But if your so-called negatives are obvious, it’s smart to bring them to…
Tom NoffsingerMarch 15, 2021
Many feel that someone must be talking at all times to create a perfectly smooth conversation. While moments of silence make you uncomfortable, they’re actually…
Tom NoffsingerMarch 8, 2021
Most sales people and marketers are familiar with the phrase “Always be closing,” borrowed from the film version of David Mamet’s play, GlenGarry Glen Ross.…
Tom NoffsingerMarch 1, 2021
“Seeking Solutions” is one of R2R’s core values. It’s at the heart of what we do. Instead of asking your clients “What would you like…
Tom NoffsingerFebruary 22, 2021
Imagine a tray full of delicious bagels brought to your workplace. To make the day’s carb enjoyment more efficient, you ask someone to please slice…
Tom NoffsingerFebruary 15, 2021
If you follow R2R on social media, you saw that we posted our favorite Super Bowl ads of all time last week. They ranged from…
Tom NoffsingerFebruary 8, 2021
The first step of good business planning is to set goals. To be clear, goals are not dreams. “I dream of opening more locations.” “I…
Tom NoffsingerFebruary 1, 2021