Memorial Day is upon us. For many, it’s a three-day weekend that ushers in the summer vibes for which we’ve longed. But before you schedule…
Tom NoffsingerMay 24, 2021
Gone are the days when consumers might blindly trust the word of a salesperson. Social proof is now essential to marketing your brand. Wait. What’s…
Tom NoffsingerMay 10, 2021
When most of our professional communication is done via email, we often lose sight of the benefits achieved by simply picking up the phone. Email…
Tom NoffsingerMay 3, 2021
It’s easy to spread yourself too thin while trying to impress your clients. When you feel this happening, take a step back and ask yourself…
Tom NoffsingerApril 26, 2021
Besides being fundamental for marketing, communication with the customer is beneficial for all parts of your company. Communicating with your client will help you identify…
Tom NoffsingerApril 19, 2021
Spring is all about change, rebirth, and (sometimes) throwing stuff away. With the first quarter of 2021 behind us, now is the time to spring…
Tom NoffsingerApril 12, 2021
All leads are not created equally. Some are prepared to hand you their credit cards after a quick chat, while others are still learning about…
Tom NoffsingerApril 5, 2021
Leads are people who have already expressed interest in your product or service, so don’t waste everyone’s time trying to sell them on the idea.…
Tom NoffsingerMarch 29, 2021
Have you noticed a lot of “Sweet 16” or similar basketball promotions lately? Whether it’s “March Madness” or the Grammys, we never recommend tying a…
Tom NoffsingerMarch 22, 2021