The first step of good business planning is to set goals. To be clear, goals are not dreams. “I dream of opening more locations.” “I…
Tom NoffsingerFebruary 1, 2021
Practice doesn't make perfect. Perfect practice makes perfect. Just because something gets repeated often, it isn't necessarily true. Take the old adage, "Practice makes perfect."…
Tom NoffsingerJanuary 11, 2021
January is the time of fresh starts, new beginnings, goals and resolutions. The challenge for most business owners isn't a lack of goals and resolutions…
Tom NoffsingerJanuary 4, 2021
Normally this time of year we write about lessons learned from the previous 12 months and goal-setting for the coming year. That feels a bit…
Tom NoffsingerDecember 28, 2020
As the lyrics of Queen's We Are the Champions share, "and bad mistakes, I've made a few." We are human, just like you, and from…
Tom NoffsingerDecember 21, 2020
The holiday shopping season is in full blast, and it's easy to get caught up in the spirit of giving. This year, be sure you…
Tom NoffsingerDecember 14, 2020
It's Not Who You Know, It's How You Treat Them We've all heard the popular cliche, it's not what you know, it's who you know.…
Tom NoffsingerNovember 16, 2020
There is no doubt 2020 is a challenging year, and all indications point to things getting worse, before they get better. The shock of March…
Tom NoffsingerNovember 9, 2020
One of the best tools we use at R2R Marketing is consistent, accurate note-taking. Note taking helps us be more efficient with our time, reduce…
Tom NoffsingerNovember 2, 2020