It’s easy to only focus on your business’ positives in your marketing. But if your so-called negatives are obvious, it’s smart to bring them to…
Tom NoffsingerMarch 15, 2021
If you follow R2R on social media, you saw that we posted our favorite Super Bowl ads of all time last week. They ranged from…
Tom NoffsingerFebruary 8, 2021
The first step of good business planning is to set goals. To be clear, goals are not dreams. “I dream of opening more locations.” “I…
Tom NoffsingerFebruary 1, 2021
We’ve all been there. You’re telling a story to a group of people, and one-by-one they stop listening and start having other conversations…until you’re eventually…
Tom NoffsingerJanuary 25, 2021
It’s Girl Scout Cookie Season, and we can’t help but think of how well they’ve been nailing this whole marketing thing for years. Why do…
R2R MarketingJanuary 18, 2021
Practice doesn't make perfect. Perfect practice makes perfect. Just because something gets repeated often, it isn't necessarily true. Take the old adage, "Practice makes perfect."…
Tom NoffsingerJanuary 11, 2021
One of the best tools we use at R2R Marketing is consistent, accurate note-taking. Note taking helps us be more efficient with our time, reduce…
Tom NoffsingerNovember 2, 2020
Marketing pros will tell you your website, digital advertising and social media should generate inbound leads - potential customers that reach out to you, without…
Tom NoffsingerOctober 26, 2020
Salespeople know that prospects often make emotional buying decisions to solve their "pain." Too often, though, salespeople try to put people in pain, because they…
Tom NoffsingerOctober 16, 2020