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Sales & Marketing

negative to positiveBlogSales & MarketingWeekly Thought

How to Turn a Business Negative into a Positive

It’s easy to only focus on your business’ positives in your marketing. But if your so-called negatives are obvious, it’s smart to bring them to…
Tom NoffsingerMarch 15, 2021
BlogSales & MarketingWeekly Thought

Why Your Sales Mantra Should Be “Always Be Helping” Instead of “Always Be Closing”

Most sales people and marketers are familiar with the phrase “Always be closing,” borrowed from the film version of David Mamet’s play, GlenGarry Glen Ross.…
Tom NoffsingerMarch 1, 2021
BlogSales & MarketingWeekly Thought

What All Super Bowl Ads Have in Common

If you follow R2R on social media, you saw that we posted our favorite Super Bowl ads of all time last week. They ranged from…
Tom NoffsingerFebruary 8, 2021
no dreams just goalsBlogPlanningSales & Marketing

Setting Goals and Following Through

The first step of good business planning is to set goals. To be clear, goals are not dreams. “I dream of opening more locations.” “I…
Tom NoffsingerFebruary 1, 2021
BlogSales & MarketingWeekly Thought

Your Need to Say It Doesn’t Equal Their Desire to Hear It

We’ve all been there. You’re telling a story to a group of people, and one-by-one they stop listening and start having other conversations…until you’re eventually…
Tom NoffsingerJanuary 25, 2021
lessons from cookie salesBlogSales & MarketingWeekly Thought

Delicious Lessons From Cookie Sales

It’s Girl Scout Cookie Season, and we can’t help but think of how well they’ve been nailing this whole marketing thing for years. Why do…
R2R MarketingJanuary 18, 2021
BlogBusiness OwnersSales & MarketingWeekly Thought

Practice Doesn’t Make Perfect

Practice doesn't make perfect. Perfect practice makes perfect. Just because something gets repeated often, it isn't necessarily true. Take the old adage, "Practice makes perfect."…
Tom NoffsingerJanuary 11, 2021
note taking for sales professionalsBlogSales & MarketingWeekly Thought

The Importance of Taking Notes

One of the best tools we use at R2R Marketing is consistent, accurate note-taking. Note taking helps us be more efficient with our time, reduce…
Tom NoffsingerNovember 2, 2020
Converting inbound leadsBlogSales & MarketingWeekly Thought

Is it Time to Get Aggressive? How to Handle Inbound Leads

Marketing pros will tell you your website, digital advertising and social media should generate inbound leads - potential customers that reach out to you, without…
Tom NoffsingerOctober 26, 2020
Couple upset with salespersonBlogSales & MarketingWeekly Thought

Prospect Pain and the Sales Process

Salespeople know that prospects often make emotional buying decisions to solve their "pain." Too often, though, salespeople try to put people in pain, because they…
Tom NoffsingerOctober 16, 2020
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