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BlogSales & MarketingWeekly Thought

Three Essential Business Practices

When you think about what makes a business successful, the first two things that come to mind are often excellent customer service and providing a…
R2R MarketingAugust 8, 2022
Sales & MarketingWeekly Thought

Don’t Sell to Your Leads. Make It Easier for Them to Buy.

Leads are people who have already expressed interest in your product or service, so don’t waste everyone’s time trying to sell them on the idea.…
Tom NoffsingerAugust 1, 2022
BlogSales & MarketingWeekly Thought

Simple Steps to Successful Communication

As we move through our workdays, the manner in which we communicate with clients and coworkers is key to the outcome of our productivity and…
R2R MarketingJune 13, 2022
Sales & MarketingWeekly Thought

Avoid Analysis Paralysis and Make the Sale

We’ve all been there. You start shopping for something online, and 30 minutes later you’re so far down the rabbit hole of options that you…
Tom NoffsingerDecember 6, 2021
PlanningSales & MarketingWeekly Thought

‘Tis the Season for Holiday Marketing

The holidays are upon us, and no matter your industry, holiday marketing can be very rewarding for your business. Here are two key tips to…
Tom NoffsingerNovember 15, 2021
Sales & MarketingWeekly Thought

Pick Up the Phone

When most of our professional communication is done via email, we often lose sight of the benefits achieved by simply picking up the phone. Email…
Tom NoffsingerMay 3, 2021
BlogPlanningSales & MarketingWeekly Thought

Spring Cleaning Your Marketing Plan

Spring is all about change, rebirth, and (sometimes) throwing stuff away. With the first quarter of 2021 behind us, now is the time to spring…
Tom NoffsingerApril 12, 2021
BlogSales & MarketingWeekly Thought

March Basketball Marketing Promotions: Yes or No?

Have you noticed a lot of “Sweet 16” or similar basketball promotions lately? Whether it’s “March Madness” or the Grammys, we never recommend tying a…
Tom NoffsingerMarch 22, 2021
negative to positiveBlogSales & MarketingWeekly Thought

How to Turn a Business Negative into a Positive

It’s easy to only focus on your business’ positives in your marketing. But if your so-called negatives are obvious, it’s smart to bring them to…
Tom NoffsingerMarch 15, 2021
BlogSales & MarketingWeekly Thought

Why Your Sales Mantra Should Be “Always Be Helping” Instead of “Always Be Closing”

Most sales people and marketers are familiar with the phrase “Always be closing,” borrowed from the film version of David Mamet’s play, GlenGarry Glen Ross.…
Tom NoffsingerMarch 1, 2021
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