It’s easy to spot customer or prospect concerns, particularly with sales and marketing interactions. These moments jump out at you if you’re paying attention -…
We love effective content marketing - it’s a core part of our secret sauce and the R2R three-touchpoints approach. However, content marketing is a vague…
Summer break is approaching. As employees (and you!) look forward to well-deserved breaks and the opportunity to recharge, businesses must navigate the challenges of reduced…
Every business has great customers and some “not so great” customers. Business books will tell you to routinely review your customer list and fire the…