One of the biggest growth opportunities for salespeople and the company overall comes when you don’t make a sale. It’s easy to feel defensive or…
Tom NoffsingerJuly 22, 2024
The R2R Blog
Weekly Thoughts on Marketing, Sales & Business
The biggest misses the R2R team has made over the years have usually come from prioritizing new revenue over fit. There have been cultural differences,…
Tom NoffsingerJuly 15, 2024
One of the biggest mistakes salespeople make is not asking for the sale. The same is true with asking for referrals or reviews. Here’s the…
Tom NoffsingerJuly 8, 2024
Marketing is a lot like fishing, and successful marketing mimics good fishing strategies. Here are a few fishing-related marketing tips to keep you from casting…
Tom NoffsingerJuly 1, 2024
One of the challenges businesses face is how to stand out from the crowd and attract new customers. Finding an edge that makes a difference…
Tom NoffsingerJune 24, 2024
Google is the go-to destination for digital marketing, and its matrix of paid and organic opportunities is constantly changing. At its core, Google’s goal is…
Tom NoffsingerJune 17, 2024
If you have a service business that serves multiple communities, it’s easy to assume the market is the same. After all, you sell to people…
Tom NoffsingerJune 10, 2024
In sales it’s easy to mistake an indication of commitment as a closed deal. Someone saying they’d like to move forward with your product or…
Tom NoffsingerJune 3, 2024
Business growth is good, right? Not always. If you’ve ever seen the television show Shark Tank, you’ve probably noticed that many entrepreneurs go on the…
Tom NoffsingerMay 26, 2024