Over the years we have stressed the importance of asking your customer questions to help you determine how well your service or product is doing. We have also encouraged you to ask for honest input as to where you and your team can improve. We hope that this has become a part of your sales and customer service process, and has helped you to increase your customer and referral base.

Now that you know how to better serve your customer, it is time to focus on yourself by asking yourself four simple questions that when answered will help you be a better person to yourself, your team, AND your customer!

1. What is your mission? This seems like an obvious question but it’s not. Your mission needs to be defined, redefined, and redefined again and again. As things change, your mission needs to be aligned with the landscape of today’s needs.

2. How would you spend your time if you could? If for nothing else, this answer is a great exercise to daydream about those dreams in life that you may have lost sight of along the way.

3. What is your plan? Every mission must have a strategy for moving forward. By developing a plan you will have a roadmap to help explain the next steps to your employees.

4. Why is now the right time? When you take the time to challenge yourself with questions, and take the time to answer them honestly, you will become a better person and business leader.

By answering these questions honestly and with great thought, you will have a better understanding as to the direction that you should move, and a plan for your team. A satisfied customer is the catalyst for your success, and your confidence as a business leader will touch every customer that comes your way!