There is a saying in the strategic communication and marketing profession: meet people where they live . The essence is you communicate to target audiences where and…
Tom NoffsingerOctober 18, 2021
One key ingredient in R2R’s secret sauce is trust. We trust one another to do our jobs well, and that makes us extremely efficient. One…
Tom NoffsingerOctober 4, 2021
What does your company do? Hopefully, that’s an easy question for you to answer, but is it clear to your employees, vendors, and customers? Would…
Tom NoffsingerSeptember 20, 2021
Smart business owners know the best sales opportunities come from referrals and repeat business. What does this mean to you and your team? Do you…
R2R MarketingSeptember 12, 2021
Mary Kay Ash, founder of Mary Kay Cosmetics, gave this advice: “Pretend that every single person you meet has a sign around his or her…
Tom NoffsingerSeptember 3, 2021
The activity during summer months can sometimes interrupt our routine at home and at work. The heat, the vacations, the family and friends visiting, the…
R2R MarketingAugust 31, 2021
Remember the days when you would come home to find your home mailbox full of junk mail and a few important bills and letters? Today…
R2R MarketingAugust 23, 2021
Business processes play a vital role in the proper functioning of a successful business by reducing expenditures, improving efficiency, motivating employees and ultimately helping you…
Tom NoffsingerAugust 16, 2021
Creating regular opportunities for customers to give feedback is an important part of a successful marketing plan. Fortunately, with so many channels available, feedback is…
Tom NoffsingerAugust 9, 2021