No matter the industry, one of the best ways for a salesperson or business owner to connect with a customer is to share their story! Stories touch people, and engage…
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It’s Not Who You Know, It’s How You Treat Them We’ve all heard the popular cliche, it’s how what you know, it’s who you know. Like many cliches, it’s partially…
There is no doubt 2020 is a challenging year, and all indications point to things getting worse, before they get better. The shock of March and April shutdowns has given…
One of the best tools we use at R2R Marketing is consistent, accurate note-taking. Note taking helps us be more efficient with our time, reduce repeat inquiries to prospects and…
Marketing pros will tell you your website, digital advertising and social media should generate inbound leads – potential customers that reach out to you, without any significant external sales effort….
Salespeople know that prospects often make emotional buying decisions to solve their “pain.” Too often, though, salespeople try to put people in pain, because they don’t understand the role that…
Is your business trying to sell a product or service that the customer doesn’t want? That’s not only a bad sales tactic, it’s a bad business practice. Reputable, trustworthy businesses…
Role-playing is one of the most commonly-used sales training and coaching techniques. Indeed, there’s no better way to get teams thinking on their feet, sticking to the script (or improvising…
The history of professional selling dates back well over a century, but that’s no reason to keep using outdated sales techniques. If you haven’t reviewed your sales process lately, it’s…
Content marketing is the heart of most successful digital marketing campaigns. Look behind any great brand and you’ll find a wealth of valuable and original content that connects with the…
