Ladies and Gentlemen, Today, we gather here not only to mourn the passing of Universal Analytics but also to celebrate the lively spirit it brought…
Tom NoffsingerJuly 10, 2023
Summer break is approaching. As employees (and you!) look forward to well-deserved breaks and the opportunity to recharge, businesses must navigate the challenges of reduced…
Tom NoffsingerMay 22, 2023
Every business has great customers and some “not so great” customers. Business books will tell you to routinely review your customer list and fire the…
Tom NoffsingerMay 15, 2023
We all have those busy work days, when the to-do list we started with doesn’t get touched. In our world of constant communication, you may…
Tom NoffsingerMay 8, 2023
In sales, no matter the industry, you are taught that the key to an effective sales presentation is to identify what the customer "wants" and…
R2R MarketingMay 1, 2023
I took my 4-year-old to a birthday party at Chuck E. Cheese this weekend. The kids played arcade games to their hearts’ content then settled…
Janelle ClarkeApril 24, 2023
One minute they were interested, and the next they weren’t. Can you win them back? Re-engaging old sales leads can be a daunting task. Here…
Tom NoffsingerApril 17, 2023
Every successful business has a plan. It may not be formalized and structured into a document recognizable by a banker, but it's there. A business…
Tom NoffsingerApril 10, 2023
It’s Girl Scout Cookie Season, and we can’t help but think of how well they’ve been nailing this whole marketing thing for years. Why do…
Janelle ClarkeMarch 27, 2023