When most of our professional communication is done via email, we often lose sight of the benefits achieved by simply picking up the phone. Email is nice, because you can…
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Spring is all about change, rebirth, and (sometimes) throwing stuff away. With the first quarter of 2021 behind us, now is the time to spring clean your marketing plan and…
All leads are not created equally. Some are prepared to hand you their credit cards after a quick chat, while others are still learning about your business and comparing you…
Leads are people who have already expressed interest in your product or service, so don’t waste everyone’s time trying to sell them on the idea. Instead, focus on making it…
Have you noticed a lot of “Sweet 16” or similar basketball promotions lately? Whether it’s “March Madness” or the Grammys, we never recommend tying a marketing campaign to someone else’s…
It’s easy to only focus on your business’ positives in your marketing. But if your so-called negatives are obvious, it’s smart to bring them to the forefront of the discussion,…
Most sales people and marketers are familiar with the phrase “Always be closing,” borrowed from the film version of David Mamet’s play, GlenGarry Glen Ross. In the movie, Alec Baldwin’s…
If you follow R2R on social media, you saw that we posted our favorite Super Bowl ads of all time last week. They ranged from 1979 to 2020 and from…
The first step of good business planning is to set goals. To be clear, goals are not dreams. “I dream of opening more locations.” “I dream of increasing revenue.” Those…
We’ve all been there. You’re telling a story to a group of people, and one-by-one they stop listening and start having other conversations…until you’re eventually just talking to yourself. That…
