When most of our professional communication is done via email, we often lose sight of the benefits achieved by simply picking up the phone. Email…
Tom NoffsingerMay 3, 2021
All leads are not created equally. Some are prepared to hand you their credit cards after a quick chat, while others are still learning about…
Tom NoffsingerApril 5, 2021
Leads are people who have already expressed interest in your product or service, so don’t waste everyone’s time trying to sell them on the idea.…
Tom NoffsingerMarch 29, 2021
Have you noticed a lot of “Sweet 16” or similar basketball promotions lately? Whether it’s “March Madness” or the Grammys, we never recommend tying a…
Tom NoffsingerMarch 22, 2021
It’s easy to only focus on your business’ positives in your marketing. But if your so-called negatives are obvious, it’s smart to bring them to…
Tom NoffsingerMarch 15, 2021
Most sales people and marketers are familiar with the phrase “Always be closing,” borrowed from the film version of David Mamet’s play, GlenGarry Glen Ross.…
Tom NoffsingerMarch 1, 2021
If you follow R2R on social media, you saw that we posted our favorite Super Bowl ads of all time last week. They ranged from…
Tom NoffsingerFebruary 8, 2021
The first step of good business planning is to set goals. To be clear, goals are not dreams. “I dream of opening more locations.” “I…
Tom NoffsingerFebruary 1, 2021
We’ve all been there. You’re telling a story to a group of people, and one-by-one they stop listening and start having other conversations…until you’re eventually…
Tom NoffsingerJanuary 25, 2021