We’ve all been there. You’re telling a story to a group of people, and one-by-one they stop listening and start having other conversations…until you’re eventually…
Janelle ClarkeMarch 10, 2025
Every business has one target audience that is more important than all the customers, prospects, and leads—your employees. This audience has enormous potential to grow…
Tom NoffsingerOctober 25, 2024
I gave a referral to a competitor recently. Here’s the story and why giving referrals to competitors is a good idea. At R2R Marketing, we…
Tom NoffsingerSeptember 30, 2024
What separates you from your competition? This tip is for you if one of your differentiators is knowledge and expertise. Let’s start with a story……
Tom NoffsingerAugust 30, 2024
A tenet of the R2R Marketing approach is to reduce or eliminate barriers that interfere with an opportunity moving forward to its logical conclusion. For…
Tom NoffsingerAugust 16, 2024
In the movies, and maybe real life, when there is a kidnapping or hostage situation, the negotiators ask for proof of life - something to…
Tom NoffsingerAugust 12, 2024
For many people, when asked what they’re up to in a business setting, it’s a natural reaction to say, “I’m busy” or “I’m keeping busy.”…
Tom NoffsingerAugust 2, 2024
One of the biggest growth opportunities for salespeople and the company overall comes when you don’t make a sale. It’s easy to feel defensive or…
Tom NoffsingerJuly 22, 2024
One of the biggest mistakes salespeople make is not asking for the sale. The same is true with asking for referrals or reviews. Here’s the…
Tom NoffsingerJuly 8, 2024