If you follow R2R on social media, you saw that we posted our favorite Super Bowl ads of all time last week. They ranged from 1979 to 2020 and from…
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The first step of good business planning is to set goals. To be clear, goals are not dreams. “I dream of opening more locations.” “I dream of increasing revenue.” Those…
We’ve all been there. You’re telling a story to a group of people, and one-by-one they stop listening and start having other conversations…until you’re eventually just talking to yourself. That…
It’s Girl Scout Cookie Season, and we can’t help but think of how well they’ve been nailing this whole marketing thing for years. Why do they stand out? What makes…
Practice doesn’t make perfect. Perfect practice makes perfect. Just because something gets repeated often, it isn’t necessarily true. Take the old adage, “Practice makes perfect.” While it’s accurate that repeating…
One of the best tools we use at R2R Marketing is consistent, accurate note-taking. Note taking helps us be more efficient with our time, reduce repeat inquiries to prospects and…
Marketing pros will tell you your website, digital advertising and social media should generate inbound leads – potential customers that reach out to you, without any significant external sales effort….
Salespeople know that prospects often make emotional buying decisions to solve their “pain.” Too often, though, salespeople try to put people in pain, because they don’t understand the role that…
Is your business trying to sell a product or service that the customer doesn’t want? That’s not only a bad sales tactic, it’s a bad business practice. Reputable, trustworthy businesses…
Do you ever find yourself complaining about a too-stuffed inbox? Well, it’s important to remember that your clients are just as burnt out on emails as you are! Educated email…
