When most of our professional communication is done via email, we often lose sight of the benefits achieved by simply picking up the phone. Email is nice, because you can…
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It’s easy to spread yourself too thin while trying to impress your clients. When you feel this happening, take a step back and ask yourself if you have the time…
Besides being fundamental for marketing, communication with the customer is beneficial for all parts of your company. Communicating with your client will help you identify improvement areas and continually optimize…
Spring is all about change, rebirth, and (sometimes) throwing stuff away. With the first quarter of 2021 behind us, now is the time to spring clean your marketing plan and…
All leads are not created equally. Some are prepared to hand you their credit cards after a quick chat, while others are still learning about your business and comparing you…
Leads are people who have already expressed interest in your product or service, so don’t waste everyone’s time trying to sell them on the idea. Instead, focus on making it…
Have you noticed a lot of “Sweet 16” or similar basketball promotions lately? Whether it’s “March Madness” or the Grammys, we never recommend tying a marketing campaign to someone else’s…
It’s easy to only focus on your business’ positives in your marketing. But if your so-called negatives are obvious, it’s smart to bring them to the forefront of the discussion,…
Many feel that someone must be talking at all times to create a perfectly smooth conversation. While moments of silence make you uncomfortable, they’re actually a sign of self-confidence and…
Most sales people and marketers are familiar with the phrase “Always be closing,” borrowed from the film version of David Mamet’s play, GlenGarry Glen Ross. In the movie, Alec Baldwin’s…
