This time of year we like to take a few minutes, pause, take a deep breath and reflect on all the things for which we…
Tom NoffsingerNovember 22, 2021
You’re hiring and you need a careers page added to your website ASAP? We hear that a lot lately. Come in. Take a breath. Let’s…
Tom NoffsingerNovember 8, 2021
There is a saying in the strategic communication and marketing profession: meet people where they live . The essence is you communicate to target audiences where and…
Tom NoffsingerOctober 18, 2021
One key ingredient in R2R’s secret sauce is trust. We trust one another to do our jobs well, and that makes us extremely efficient. One…
Tom NoffsingerOctober 4, 2021
When you spend valuable time creating a product or performing a service for your clients, it’s easy to assume your work gets noticed. While performing…
Tom NoffsingerSeptember 27, 2021
What does your company do? Hopefully, that’s an easy question for you to answer, but is it clear to your employees, vendors, and customers? Would…
Tom NoffsingerSeptember 20, 2021
Mary Kay Ash, founder of Mary Kay Cosmetics, gave this advice: “Pretend that every single person you meet has a sign around his or her…
Tom NoffsingerSeptember 3, 2021
Business processes play a vital role in the proper functioning of a successful business by reducing expenditures, improving efficiency, motivating employees and ultimately helping you…
Tom NoffsingerAugust 16, 2021
Creating regular opportunities for customers to give feedback is an important part of a successful marketing plan. Fortunately, with so many channels available, feedback is…
Tom NoffsingerAugust 9, 2021