Are you delighting your customers? Unfortunately, in too many sales and marketing systems, it doesn’t happen often. As long as you close the sale and provide the service, that’s all…
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Turning a passion, skill or expertise into a business is no small feat. Entrepreneurs are in a league of their own and there’s no question what they’re capable of. That…
With experts predicting a recession, companies are entering survival mode. Business owners are going to their budget and slashing expenses wherever possible. Typically, ad spending is one of the first…
Parts of the country are relaxing strict closure and stay-at-home measures and for many, it’s good news. Consumers want to revisit their favorite restaurants, resume routine health services and move…
Several times each month we get asked how a company should reply to a bad review. Our response is almost always, “first, give them a call and see if you…
Every business has great customers and some “not so great” customers. Business books will tell you to routinely review your customer list and fire the bottom X number of clients,…
The Boy Scout motto is Be Prepared. It’s one every business owner, marketing pro and salesperson should know by heart, and if you haven’t already made plans for post-COVID-19 business,…
There is a saying in the strategic communication and marketing profession: meet people where they live . The essence is you communicate to target audiences where and when they are predisposed to…
Now more than ever, business owners and salespeople need to be nimble and flexible. Able to pivot quickly and stay proactive in the face of changing market conditions and business…
Breathe. This is an incredibly stressful time for everyone. Whether you are a business owner, salesperson, advertising pro or work-a-day Joe/Jane, it’s easy to feel overwhelmed. If you’re feeling that…
