Social Media is a marketing tool that includes Facebook, Twitter, LinkedIn, Houzz, Pinterest and an ever growing list of lucrative options. The decision to add social media into your strategic marketing plan is a smart one. This on-line community allows you to develop a relationship with your customer AND their friends in a very sincere, natural, and cost effective manner.
Social media has evolved from a “nice to have” business marketing strategy to a must-have channel! Managed effectively and strategically for your industry, social media is a powerful way to make a connection through conversation, building customer loyalty and acquire potential customers in the process.
Marketing your business with social media allows you to share your expertise, your business philosophy, and your “personality” with an existing customer, their friends, and wide assortment of potential qualified prospects that you may not even know are out there! This expertise and transparency will open the door to a customer (that is seeking what your business offers) to contact you to learn more.
Don’t be afraid of social media. Embrace it. Social media is an innovative and proven way of building a relationship with the customer and creating a trust factor for future services and referrals. It is important to include the same tone and message that is included in your other marketing channels, such as a newsletter or website, to your posts on social media. The social channels are the perfect vehicle to build on customer loyalty with your existing customers and encourage them to share with their friends.
Trust the experts and hire a social media marketing specialist to help you manage this fast-moving industry. A specialist can schedule your status updates and stay current on the trends, leaving you free to concentrate on your day-to-day business duties. This is definitely an area of marketing that is best done by those who understand the strategy and can help you look your best!
Social media marketing requires “real-time” attention. Once a business account is created, it is important for the information showcased to be consistent and updated often. If not, you risk appearing stale or even out of business! The great news is that social media has become the vehicle of communication for the large majority of your audience, and is sure to be profitable both in brand awareness and business.
Contact the team at R2R Marketing, and learn how we can take help you enter the social world with a strategy that is engaging for you and your customer!
