“Thankfulness is the beginning of gratitude. Gratitude is the completion of thankfulness. Thankfulness may consist merely of words. Gratitude is shown in acts.” – Henri Frederic Amiel
In order to provide your customers with the highest degree of attention and integrity, it is important to say “thank you” and to show your gratitude with thoughtful actions. As you celebrate Thanksgiving with friends and family, take a moment to consider how you can extend this thankful spirit toward your customers long after the holiday season is over. Here are ideas for ways to say “thank you” in a relevant and sincere manner.
Educate Your Customer
Help your customers to understand what you and your team do and know about your specialty. This can be done by providing customers with quick-tip information sheets, writing an “ask the expert” blog, or hosting a webinar. Some business owners gain a very loyal customer base by offering a “Shop Talk” get together at a regularly scheduled interval. The more informed your customers become, the more they will appreciate your value as the expert.
Allow Your Customer To Educate You
Invite your customer to meet you for coffee or schedule a specific time to sit and talk on their turf. This meeting needs to be a “no-sales-zone” time together, and your objective must be to learn more about their world. Customers like to be noticed for more than their wallet, and they will value that you took the initiative to ask them. As you listen and learn more about them as a person, you will benefit by learning ways to improve in caring for your customers.
Share Your Respect with A Customer
Once you know more about what your customer offers, it is time to think about “sharing the respect” by sending referrals their way. Look for opportunities to refer them to others that you work with or are connected to through networking organizations. You can also offer to provide a testimonial for use in their marketing materials.
Say Thank You…All Year Long!
We all love to be appreciated. Without a happy team that loves customers, your company wouldn’t have any customers to thank!. Show customers your thankfulness today by trying one of these ideas – it’s really just good old-fashioned customer service.
