Business owners need to develop an e- marketing strategy to continue to reach and expand their markets beyond the scope of traditional means. To be “heard” in the e-marketing world, you must optimize the tools of communication that work the best for your target audience. Competition in the today’s marketplace can be tough, but if you ask yourself the following questions, you will find success.
If your website was a person, would you hire them to greet customers? Every business should demand that their website be approachable, informative, solutions-oriented, and pleasant to interact with for every customer that visits. Hire a professional to assess your website and make the necessary changes. Treat your website with respect and expect great returns from this vital marketing tool.
Is your e-marketing strategy consistent and constant? E-marketing is one of the most cost-efficient ways to get your message out to the masses. However, the strategy must be built on communicating your strengths when facing your competition. Consistent and constant communication is the foundation to developing a long-term relationship with a satisfied customer
How visible are you? Can your customer find you? Search Engine Optimization (SEO) is a must in today’s world of technology. This is no longer something that can be done one time and left alone. Your customer is looking for you, and now it is your job to make sure you are found with the help of a qualified SEO expert.
Does your customer have a reason to tell others about you? The answer should be yes! It’s time to use your website and social media to share the news of what your organization adds to the community as well as reviews of how great you are!
How is your follow up? Timely follow up is crucial to the overall marketing strategy. E-marketing is amazing, but to do it successfully you must include a traditional customer touch at some point.This is important for customer retention and referral leads.
R2R Marketing is here to help you with ALL of your marketing and sales training needs. Call the team at 757-482-3492 or visit our website at www.r2rmarkets.com. We’d love to talk to you!
