The DIY consumer market has taken on a life of its own! With the “do-it-yourself” themed television shows and easy access to “how to” information on the Internet, many people try to “do it themselves” before turning to the professional. Very often this choice is not driven by homeowner desire, but by the confines of the home owner’s budget. While the homeowner may be able to complete the job on their own, many times the results are less than ideal and the cost in time and labor much higher than if they’d hired a professional.
Believe it or not, we face the same dilemma in the marketing industry. Every day we have business owners who choose to save money spent on marketing, using in-house employees or even doing it themselves in the midst of daily tasks! Take a look at these reasons why choosing to DIY is not so smart for the life of your business.
Measure Twice. Cut Once.
We all know this is the mantra for every apprentice and is still repeated by the seasoned builder. Wise advice for all! In marketing, just like in building, profits are lost through poor planning and acting impulsively. Just as a builder uses a blueprint to build a dream home for a client, a marketing expert will use a strategic marketing plan to build a successful campaign for a business.
Check Your Tool Box
Do you have the right tools to grow your company? Are you in control of the content on your website and is it operating as your best employee? Can your customers find you when searching on local search engines? Do past customers, current customers, and potential customers hear from you regularly with a custom, targeted e-newsletter? Are you posting interesting blogs or educating your followers in today’s social media world at least three times a week? Check your tool box, and if these marketing tools aren’t in there, you need a professional to handle the job.
Good Intentions Are The Foundation Of Failure
Most homeowners attempt the DIY remodeling project, get bored with the process, and leave the task half done. The people who live in the house are usually not too happy. This same thing happens in the marketing world. Businesses will start on a marketing plan, implement several strategies, lose interest, and then leave a task incomplete. The major difference is that while the livelihood of the homeowner does not depend on the completion of the project, the business owner and his employee’s livelihood depends on the completion and success of the marketing plan.
Whatever your profession may be, we all know that any job worth doing is worth doing well – and thus it makes perfect sense to turn to the expert who knows exactly how to do the job at hand and do it well. Before you decide to “do it yourself” – trust the expert to guide you to the best solution for your success!
Contact the professionals at R2R Marketing for all of your marketing needs!
