In sales, it is easy to approach a sales call with less focus on the customer and more concern about about the price and the competition. The home remodeling industry is a dog-eat-dog world and the competition can be fierce. If you find yourself going into a sales call concerned about how the price of your product compares to the competitor, how can you expect your customer to not be concerned about price? If this is you, it’s time to pause, evaluate your sales approach and attitude and start making some changes.
Believe in what you are selling. Start with a great attitude and approach every sales call thinking like a winner. Get excited about what you do well and focus on the fact that you have the best product, the best service and the very value for the homeowner. When you do this, your customer will respond. The one thing that is true of most customers is that they want great value.
Here’s a tip for keeping that excitement for every sales call. Think about what will improve the lifestyle and happiness of the homeowner; is it having the most beautiful outdoor patio ever created? Is it enhancing the beauty and quality of living for their home – inside and out? Is it the peace of mind gained from a lifetime free from worrying about the roof leaking and the gutters needing to be cleaned? These all are great reasons that will shore up your belief in a product that will change their lives in ways the lower-priced competitors can’t. When the product is great and when prospects understand the value, they are happy to pay a premium, and you can take pride in providing that value.
Attitude and belief in your product is the foundation for surpassing your sales goals week after week. At R2R Marketing we provide a service that is easy to believe in. Make sure that you and your team are using the marketing services offered to ensure success for everyone. Call us at 757-482-3492 or visit www.r2rmarkets.comto learn more about how we can help you.
