The world of marketing and communications has evolved in a big way and businesses no longer have the ability to choose the channels in which they want consumers to receive their message. Social media has become a space where everyone must live.
However, many business owners may be asking…What’s the VALUE? With the array of social media sites that are available and used daily by the customer, a presence on these social channels allow your business to do the following:
Establish Credibility and Trust
Be seen as a credible business by engaging in social media channels, interacting with clients and potential customers, and posting photos of recent projects. Direct customers from social media channels to your website – where they can learn more about your company.
Build and Enhance Customer Relationships
Do you have the right tools to grow your company? Are you in control of the content on your website and is it operating as your best employee? Can your customers find you when searching on local search engines? Do past customers, current customers, and potential customers hear from you regularly with a custom, targeted e-newsletter? Are you posting interesting blogs or educating your followers in today’s social media world at least three times a week? Check your tool box, and if these marketing tools aren’t in there, you need a professional to handle the job.
Listen and Respond to Feedback
What do clients think about your services? Ask for feedback and learn from the insight to make your services even stronger! Social media has opened the door to a new way of communicating and responding to your customer. This is a world that if managed by a seasoned marketing professional can work to your advantage time after time.
Build Top-of-Mind Awareness and Generate New Business
By becoming actively involved in social media channels, more people will become aware of your business. With social media you are able to grow awareness with strategic posts that your audience will share with their friends and family. Let them know about special offers, company news, and events that you are attending to make sure that you and your team stay top of mind!
So there you have it — build relationships, listen to feedback, and generate business! The overall goal is that when these users need the services you offer, they think of you first!
Social media for a business requires commitment and strategy – trust the expert to guide you to the best solution for your success! Contact the R2R Marketing team at 757-482-3492 for all of your marketing needs!
