As we come to the end of 2015 and enter the New Year with both personal and professional goals in mind, remember that companies can (and SHOULD) have resolutions, too! This is a great time to begin thinking about specific ways that you can set yourself apart from the competition with a bit of planning and some good advice.
Take a look at the following tips that can be put into action before 2016 even gets here!
Get Creative, and Don’t Follow The Competition.
Is your competition sending out coupons or a skimpy newsletter? Then go ahead and distribute a cutting edge e-newsletter filled with custom content and interesting industry tips and service specials under your amazing brand! It’s time to grab the opportunity to utilize the channels for marketing that can be personalized to your expertise in your industry. No matter what you do, take the lead in the markets, look for ways to be recognized and remembered especially in channels that your competition under utilizes.
Get Focused, Don’t Overwhelm Your Customer.
Sell ONE great product or service at a time! Start each meeting with a customer by focusing on “why they called YOU”, not on “all of the things that YOU have to offer them.” People tend to tune out as soon as anyone begins to talk about themselves, and this is also true for salespeople. Too much self talk and too many choices can be overwhelming and cause them to look elsewhere.
Communicate, Communicate, Communicate.
In order to understand your customer and your target market prior to the sale, during the sale, and after the sale, you have to communicate effectively with them from the first phone call and through the whole process. Provide your customer with clear and correct contact information and display all of it prominently on your website and social media pages.
Will 2016 be a landmark year for your company? It’s totally up to you. Call us today at 757-482-3492 or visit us at www.r2rmarkets.com to find out how we can help you reach your goals.
