Do you want to know what people think about you or your business? Just ask your customer! Your customer will enjoy the fact that you are asking for their feedback. Today’s customer is accustomed to having their opinion heard – whether through product reviews or surveys.
We understand that by asking a question, you invite an answer which can be quite intimidating. However, if you take the leap of faith and ask, the answers will guide you to a more effective and enjoyable experience for your customer and your team.
Take a look at these five questions that you can ask your customer:
1. “Why do you buy from us?”
The answer will highlight your product and service area strengths – some of which you may not be aware. It will also enlighten you to weaknesses that need to be adjusted.
2. “Is there a particular team member that has impressed you in our organization?”
A customer may not have an answer: however, this question allows them to highlight the ‘unsung heroes’ on your team.
3. “Would you refer our product or services to others?”
You must be ready for and invite an honest answer. The response will give you insight into the value of your product.
4. “Is there anything that we can improve upon to serve you better?”
No matter the response, you must commit to listen carefully, provide respectable feedback, and acknowledge the value of their insight. Although sometimes difficult to hear, this customer response will always highlight areas that can be improved upon.
5. “Can you share an area of service or a highlight of our product that you have enjoyed?”
This question is a great way to invite a testimonial or a referral for potential customer leads. It also tells you what they really value about you and you can use this in your sales presentation!
We understand that asking these questions can be uncomfortable for you and your team to do. It’s time to put your uneasiness aside and understand that this is how you learn how to get better! So, go on, ask the questions, listen to the answers, and do something about it! What have you got to lose?
