As we come to the end of 2017 and enter the New Year with both personal and professional goals in mind, remember that companies can have resolutions, too! This is a great time to begin thinking about specific ways that you can set yourself apart from the competition with a bit of preplanning and some good advice.
Take a look at the following tips that can be put into action before the ball drops in Times Square!
Get Creative And Don’t Follow The Competition
Is your competition sending out discount coupons or a skimpy newsletter? Why don’t you surprise your audience with a custom, professional eNewsletter that is filled with content and value added service specials that they can use. It’s time to grab the opportunity to use the marketing channels that best represent YOUR brand and expertise in the industry. No matter what you do, take the lead in the markets, look for ways to be recognized and remembered especially in areas that your competition ignores.
Get Focused. Don’t Overwhelm Your Customer
Sell ONE great product or service at a time! The first time that you speak to a customer, make sure that you focus on “why they called YOU.” As a business owner or sales person it is easy to immediately focus on “all that you have to offer them.” If you start the conversation talking about yourself, customers tend to tune you out. Too much self talk and too many choices can be overwhelming and cause them to look elsewhere.
Communicate, Communicate, Communicate.
In order to understand your customer and your target market prior to the sale, during the sale, and after the sale, you have to communicate effectively with them from the first point of contact to the end of the business transaction. A helpful way to ensure that your customer feels that you are accessible is to make sure you provide them with your personal contact information. It’s also smart to display all company contact information prominently on your website and social media pages for everyone.
Will 2018 be a landmark year for your company? It’s totally up to you. Call us today at 757-482-3492 to find out how we can help you reach your goals.
