Do you believe in love at first sight? Well when it comes to your customer and your website, it can happen…with a customer-friendly site design. Much like a dating relationship, the layout of a website needs to be designed for the comfort and ease of the person who’s using it. Studies show that people display similar behavior patterns when using websites.
Here are six of the most areas of a website to a visitor that are important to know when you are considering a new design for your website – or simply reviewing your current site:
The First Stop —The majority of site visitors gravitate to the top left corner of a website. It’s important to have your brand as well as identifiable information to assure the visitor that they are on the right website. This is the launching point for visitor engagement.
The Menu —The crisp, clean and easy to navigate menu should be at the top of the page. The menu headings need to be in an order that makes the visitor’s search as easy as possible. If they can’t easily find what they’re looking for on your website, they will move on to someone else’s.
The Top — Most people pay attention to the top-most portion of a website and only scan the lower areas. In addition to the menu placement at the top, visitors to websites also tend to look for calls to action with buttons that will take them to exact thing they need.
The Headline — Your headline must be compelling and as short as possible with a meaning that is relevant to the copy that follows. This spot on the website is your “stop sign” to visitors that are searching and should be written to make them want to dig a bit deeper in your site.
The Content — When creating content for a website, it’s most important to keep it relevant to the customer’s search needs. Respect the time and attention span of your customer with page information that is short and to the point. Studies show that people will either scan or skip large chunks of content on a website – especially on a mobile device.
The Images — People are naturally drawn to images. When choosing photos for your website – aim for one large image over several small ones. Every image that you include must be relevant to the content on the page that the customer is visiting.
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In this market where people search multiple websites before making a decision, it’s important for you to take a look at your current site and determine if your customer feels at home every time they visit.