Now more than ever, business owners and salespeople need to be nimble and flexible. Able to pivot quickly and stay proactive in the face of changing market conditions and business circumstances. Too often, though, we suffer from analysis paralysis.
As the French writer Voltaire is said to have penned, “The best is the enemy of the good.” Business owners want to provide the best possible product or service, and as a result it’s easy to want to have everything perfect before we tell people about it. The right ad, the dedicated landing page, the fully tested new process. Unfortunately, getting things perfect takes time, and that’s a luxury most businesses cannot afford right now.
Entrepreneurs know this – many subscribe to the motto “Make it bad, then make it better.” As businesses grow and mature, it’s easy to forget the early days, when you tried just about everything before finding the product mix, the recipe, the sales process, the marketing that worked and was repeatable and sustainable.
With the economy in shambles, it’s time to return to those entrepreneurism roots. That doesn’t mean starting over, but it probably means changes to your business – whether to capitalize on new opportunities and hire more people, or to kill off products and services that don’t generate timely cash flow.
ow is not the time to overthink things. Make changes, quickly fix what doesn’t work, and then do it again. Pretend you’re in startup mode, and recognize that some of what you produce won’t be perfect. But, you can make it better. General George Patton supposedly said, “A good plan violently executed today is far and away better than a perfect plan next week.
My dad put it another way: “Don’t just sit there. Do something, even if it’s wrong.”
Don’t let perfect tomorrow cost you money today.