Parts of the country are relaxing strict closure and stay-at-home measures and for many, it’s good news. Consumers want to revisit their favorite restaurants, resume routine health services and move…
Read More
Several times each month we get asked how a company should reply to a bad review. Our response is almost always, “first, give them a call and see if you…
Every business has great customers and some “not so great” customers. Business books will tell you to routinely review your customer list and fire the bottom X number of clients,…
The Boy Scout motto is Be Prepared. It’s one every business owner, marketing pro and salesperson should know by heart, and if you haven’t already made plans for post-COVID-19 business,…
There is a saying in the strategic communication and marketing profession: meet people where they live . The essence is you communicate to target audiences where and when they are predisposed to…
Now more than ever, business owners and salespeople need to be nimble and flexible. Able to pivot quickly and stay proactive in the face of changing market conditions and business…
Breathe. This is an incredibly stressful time for everyone. Whether you are a business owner, salesperson, advertising pro or work-a-day Joe/Jane, it’s easy to feel overwhelmed. If you’re feeling that…
This sucks. No matter what your business or where you are, things suck right now, and there is so much that is beyond our control. So what do great business…
One thing that we often hear from our clients say is, "We lost the job because we got beat out on price!" Price will always be a determining factor, but...
Read More