There’s no denying it: Social media is getting more “visual” every single day. Most every brand can get results from integrating photos into their online marketing strategy, but only if it is done well. Is your business ready to jump on the visual content marketing train? Check out these 5 dos and don’ts:
DO build a presence on platforms like Houzz and Facebook. It’s all about strategically and subtly getting in front of the customer and becoming a part of their daily life on social media.
DON’T post photos that have no focal element and don’t showcase your expertise. Pay attention to the overall quality of the photo you post. The focal point might be beautiful, but is that a time stamp in the corner or a bottle of Windex in the background?
DO post photos with great lighting,vibrant colors and an attractive focal point. Even if the photo you’re posting is good rather than great, there are plenty of free photo editing apps that allow you to easily color correct and otherwise clean up pictures.
DON’T neglect the cover photo on your social media profiles (if applicable). It’s the first thing potential customers see when they visit your page. Sites like Facebook and Twitter offer business pages space for a cover photo: a large photo at the top of the profile. Make sure yours is sized correctly, clear and compelling.
DO post photos people that people will want to share. For traffic that brings your business results, you must post visual content that your current customers will want to share with their friends (A.K.A your future customers).
