As the winter months arrive, many business owners feel the need to cut back in their marketing efforts. This strategic move may be based on the expectations of decreased customer interest and activity during the holiday months. Is this a wise decision for a business to make? We don’t think so, and here are four reasons why:
- Missed Opportunities Are All Around: If you are anticipating a slow season, it is safe to say that your competitor is feeling the same. Based on current trends, these competitors will cut back in advertising to save money. This is the time to take advantage of THEIR missed opportunity. Maintain your advertising strategy and you will increase your visibility when THEIR customer finds you!
- Don’t Cut, Adjust Your Channels: Rather than cutting your budget, you can adjust your marketing to include lower cost channels. Invest your dollars in online marketing channels like social media and email marketing. These are effective AND low-cost tools to keep your name in front of your customers.
- Be There When Your Customer Needs You: Many people view this time of year as THE BEST time to spend money or a good time to plan on spending money on your product/services. Your use of this prime time for marketing is vital to customer response in the coming months
- Spring Is Right Around the Corner: As the trees begin to bloom, home remodeling needs increase dramatically. Consistent and effective marketing is the key to maintaining top-of-mind awareness with your target audience.
The key to an effective marketing strategy is consistency and patience. Remember, this is the perfect time to take on the challenge and capture the opportunities that your competitor will miss! Call the R2R team today at 757-482-3492 and let us provide you with real solutions that get you real results!
