Consider your email signature a free marketing tool. Most of us email people every single day anyway, and it’s time to put this signature to work!
Here are some suggestions to add to your signature. It is important that they reflect the business marketing strategies that you have planned for 2014.
Your Website – To be effective as a marketing tool on your email signature, you should link it to a purposeful landing page that will direct the visitor’s attention to the special incentive or activity that you want them to see. Including your website’s homepage in an email signature also helps to expand awareness of your brand.
Your Social Media – If you are in a specific industry that has social media channels that apply to what you do, it is wise to link to those social channels that showcase your expertise. Use this link wisely.
Your Blog – A link to your blog can be a more personal, direct and a more engaging read for the visitor than a static homepage.
Your Events – If you are attending an industry trade show or speaking at a conference, be sure to add this information to your signature. This attention to detail might not generate more participants at each event, but it will surely gain some awareness of your involvement in your industry among your audience.
Free Consultation – When you are having a tough sales month, consider using an email signature that promotes a free consultation with your team or even a demonstration of your product.
Different types of marketing reach different types of people, so it is good to use all that you can. So don’t be another one of those that are included in the statistics of how many companies and individuals miss obvious marketing opportunities. Use it and use it well because it is going to help you to drive the traffic that you need so that you can make your business an even bigger success.
