An email signature is often overlooked, underused, and ineffective. You must consider your email signature to be a reflection of who you are, who you represent, and a professional and effective close to your message.

In this day of email communication, we have all experienced the frustration of a message with no information for a response. Here are key items that must be included in your email signature:

Your Full Name – Your first and last name must be included and you can also include titles if appropriate. A scanned image of your full signature may look good but may not appear on some mail services and can create a security risk if used by a third party.

Your Company Name – A company name helps to identify urgency as well as the reason for the communication.

Your Phone Number with Area Code – Include any phone number that you prefer for contact. This can include more than one. If you do business outside of the United States, be sure to include the international area code.

Your Email Address – Include an email address especially if you have a preference for return emails.

Your Personal or Company Website Address – Always include a live link to your website which will allow the person to learn more if they need more of your background.

To clearly see the information that rounds out a great email signature – click here . Next week we will share some extra elements to make your signature market for you. Stay tuned!