For decades business owners poured a substantial amount of time and money into creating and mailing a print newsletter to their customers. The effort was appreciated by customers and it paid off with customer loyalty and a high ROI. This was a way for the business and the customer to “stay in touch” after the service or product has been delivered. We all know how important it is to create this awareness especially in today’s marketplace.
Is it time for you to take your marketing to a new level AND “stay in touch” with your customer and within your budget? With the digital age upon us, a business can gain respect and visibility with a newsletter without the cost of printing, mailing and most importantly, the headaches!
Have you taken advantage of this cost effective marketing channel – the eNewsletter? Now is the time for you to think about send your customers an eNewsletter.
Here are three valuable tips to creating an effective and strategic electronic newsletter that will get opened by your customer:
1. Keep It Simple
Your electronic newsletter, or eNewsletter, is part of your brand, and a key indicator of your reputation. A sleek and professional design is a must. You want something that’s eye-catching, easy to read and easy to navigate. The attractive layout must include clear sections of content, copy, images and calls to action, as well as your contact information.
2. Share Useful Content
Give your customer a reason to anticipate each month’s issue by adding great content. The information should be written with purpose and include valuable information for the reader to share with friends and family. This also creates an anticipation of “what you are going to share next” as well as identifies you as the go-to expert in the field.
3. Stick With It and Commit
Customers are more likely to anticipate your news and open your email if you stick to a consistent schedule for release. It’s also important to commit to this communication for at least six months. You must build the relationship over time.
The eNewsletter can be a strategic and valuable marketing tool if done correctly and professionally. It is an important communication, a representation of who YOU are, and well worth a partnering with a marketing professional. Call R2R Marketing at 757-482-3492 and let us partner with you in creating a strategic and custom electronic newsletter for your business success. We want to make you look your best AND get the results you deserve!
