Customer retention is the key to a prosperous and stable business. Retaining your current and growing customer base is much wiser when you consider the costs involved of finding new customers. Here are a few strategies that will help you keep the customer loyal to you for years to come:
Determine what makes you different and prove it.
Every business owner thinks that their product or service is the best. An important key to retaining your customer is to define and deliver a product or service that is unique from your competitor. Learn how to define what differentiates you from the others with this downloadthis Sales Tip sheet.
Forego the sales pitch – give them a solution.
Figure out how to help them find the answers that work best for their needs – not yours. Be a solutions generator. Let them know that you are always equipped with the latest research and ready to guide them to an answer.
Establish a relationship that allows them to shine.
When you interact with your customer, include sincere conversation about “their” world – their profession, their hobbies, and their family. This will allow them to engage, which creates a “trust” relationship that begins the road to becoming a loyal customer.
Treat your customers like royalty.
Think before you give out extra perks and discounts to the new customers only. What about the loyal crowd? Always treat your customers like they are your number one priority. Be loyal to them and in turn, they will be more inclined to do the same for you.
Give your customer a reason to remember your name.
The online presence of your company through the distribution of a newsletter or through social media is invaluable to connect with your new and previous customers. By using these channels strategically, you will be amazed at how quickly they return for your expertise when a need does arise.
Talk to every customer…even the unhappy ones.
If you think a customer isn’t happy with you or your services, be up front and discuss it with them to try to find a solution.
At R2R Marketing we are the experts in marketing your business. Our team can provide you with full-service marketing support that will keep that customer coming back. Let’s get started today!
