The use of eNewsletters for marketing has become a powerful tool for communicating with customers, vendors, and distributors. Staying in touch with past clients is a great way to generate repeat and referral business. This method of communication is best for maintaining top-of-mind awareness and is one the best tools for any size business – a professional and custom communication that is educational, economical and effective!
To be effective your eNewsletter must have purpose and a reason for the receiver to respond or share with a friend. Take a look at the three “C’s” for a successful eNewsletter:
Consistency. This is the key to a successful eNewsletter marketing plan. A smart plan of action is to target the release of your eNewsletter on the same day of the week, the same time, and at approximately the same time of the month … commit to this schedule long term – and don’t be tempted to skip or adjust based on your calendar needs or holiday. When you follow a consistent schedule over long term, your customer will anticipate your communication and ultimately contact you when the need for product or services arises.
Content. A poorly written or uninteresting article is one of the most common reasons a person will not open an eNewsletter. Professional copywriting is key to the success of any eNewsletter – whether a one page or multi-page. Content is the spot where you get to show your expertise and position yourself as the leader in the industry. An effective email tells a story and compels the reader to take action. Your customer has limited time to read your email, so make it worth it and they will respect you.
Call to Action. Every eNewsletter must have a reason for the reader to respond – this is what we refer to as your call-to-action. A common call-to-action is the announcement of a new product or an incentive that benefits your customer. This can be communicated through your copy, your images, and even with text links or buttons that allow your reader an effortless transition to your website or social media.
At R2R Marketing, we know the impact a strategic and professional email marketing campaign can have on the success of a business. We have been providing custom eNewsletters to customers nationwide for years, and with R2R Marketing taking care of the details, you can focus on closing sales opportunities. For more information or to have your questions answered, call us today at 757-482-3492!
