As the the football season heats up and the year comes to a close, many businesses tend to write off the last two months of the year as unprofitable. But in reality, if you have a product or service that is needed by the consumer, they will continue to buy through the holiday season. Now is the perfect time to seize these customer opportunities. Here are some tips to help you stay in the game:
Commit To Your Playbook: To be consistent and successful it is important for a company to have a playbook – just like a football team. This book acts as a guide with processes and standards that lead to profitability and success for the team. The playbook is vital for use as a road map to keep the players on track and headed toward a common goal set before them. It is also valuable when the team encounters unexpected roadblocks along the way. This is the perfect time of year to open your playbook and review it with your team.
Huddle for Halftime: How many times have you watched a football team struggle the first half of a ball game – only to come back on fire and win the game in the second half? This spirit to win is often attributed to the coach’s speech in the locker room at halftime. It is important to break away – as a team – for a day to review all aspects of your company, and identify areas that need to be adjusted to meet the needs of your customer. This will motivate your team to finish strong and head into the New Year smarter.
Show Respect to the Spectator: Are you listening to your fans – your customers? At this time of year, you have ten months to review and assess how much of a fan base your organization entertains. Be vigilant in watching their response when interacting – whether in the home, at a trade show, or through on line communications and reviews. Is there a way you can modify your product or adjust how it is sold to increase revenues in these last two months?
At R2R Marketing, we are ready to face the opponent with you. We size up your strengths and help you identify opportunities for a one-of-a-kind playbook that is unique, innovative and includes a winning strategy.Call R2R Marketing today!
