When it comes to developing on-line marketing channels (social media, e-newsletter, e-blasts, and website), we tend to put a lot of energy into the written content. After all, something has to catch the attention of both potential customers and search engine bots, right? Well sure. But don’t let yourself get so stuck on the written word that you forget about the old cliché; a picture is worth a thousand words! This is so true, especially in marketing. Photos evoke emotional responses in people that words sometimes can’t.
Integrating fun and informative images into your traditional on-line marketing materials will help spark interest in your brand and make people want to share what you have to offer with their friends. Here are a few suggestions for how your business can get visual and see results:
- Use what you have: Especially if you sell in a visual industry (home remodeling, interior design, etc.) Make a point to share photos of your best work on Facebook and other social media platforms. Go ahead and show off a little!
- Expand your social media horizons and capture your industry audience: The photo-sharing site Instagram, along with home improvement and design inspiration site, Houzz, are two social media platforms on which your business should consider building a presence. Both are business friendly, gaining in popularity, and have simple registration processes.
- Think outside the box: When creating fresh visual on-line content, remember that it’s ok to post images that may not be directly related to your product. That doesn’t mean crowding your on-line space with irrelevant pictures. Find a happy medium. Visual content marketing is about promoting your brand and engaging and developing top-of-mind awareness with your customer.
If you need innovative solutions for your business’s marketing needs, contact the R2R Marketing team today!
