As we head into the winter months, many business decide to to decrease the investment in their marketing effort based on the expectations of decreased customer interest and activity during the holiday season. Is this a wise decision for a business to make? We don’t think so. Take a look at these four reasons why:
Missed Opportunities Are All Around: If you are anticipating a slow season, it is safe to say that your competitor is feeling the same. Based on current trends, these competitors will cut back in advertising to save money. This is the time to take advantage of THEIR missed opportunity. Maintain your advertising strategy and you will increase your visibility when THEIR customer finds you!
Don’t Cut, Adjust Your Channels: Rather than cutting your budget, you can adjust your marketing to include a lower cost on-line marketing channel like email or social media marketing. These channels are an effective way to keep your name in front of your customers as an industry expert and leader.
Your Customer Is Looking For You: Many people view this time of year as THE BEST time to spend money or a good time to research the possibilities of purchasing your product or services.
Customers Realize The Need Before The Trees Bloom: As the holiday season comes to a close, the homeowner often begins to take note of everything that they neglected to care for during this time. If you have kept your brand in front of them through the distribution of an enewsletter or social media, they are more likely to contact you! Consistent marketing is vital to maintaining top-of-mind awareness with your customer.
If you are tempted to slash your marketing budget, don’t do it.The key to an effective marketing strategy is patience. Call R2R Marketing today at 866-506-7272 for help with developing a long-term, results-driven marketing strategy.
