Remember those strict rules in school against taking an unauthorized peek across your desk at another student’s test or quiz? If you were stumped, it was especially tempting to steal a look at the smart kid’s paper and copy his answer. Whether or not the temptation was too great to pass up back then (don’t worry, we won’t tell your parents!), it’s time to forget all the rules you learned and in a more elegant term – RE-PURPOSE – what you see others do that works!
If you are hard pressed in this competitive economy for fresh ideas that will help keep your phone ringing, don’t be afraid to take cues from the leader in your industry. It is incredibly helpful to figure out what successful companies are doing right, and there’s no harm in leveraging what you learn, albeit with your own personal twist. Perhaps you see that your competitor is offering a new, more efficient product line, or is running an exciting and interactive social media contest that seems to be generating a ton of interest in their services. Figure out how you can implement similar additions to your marketing plan and go for it! Make it your own!
There is no reason for you to feel like drawing on great ideas of other companies is a bad thing. Re-purpose those ideas in a way that makes your business shine. The company you are emulating probably got their great idea from someone else too. And after all, imitation is the sincerest form of flattery.
At R2R Marketing, our team is ready to help you find ways to use ideas that work in your territories and make it your own. We have experience with your industry and can help you analyze your industry competition and provide you with a winning strategy. Call us at 757-482-3492 or visit www.r2rmarkets.com to learn more!
