With the continued growth of the “do-it-yourself” home improvement shows and easy access to step-by-step videos on YouTube, it’s no wonder people are tempted to do many home improvement projects on their own — even the most complex projects. . The truth is that while most customers might be able to complete the job, very often the results are less than ideal and the cost in time and labor are much higher than if they’d hired a professional.

Home improvement is where most people attempt this, but believe it or not, we face the same dilemma across all lines of business. This is definitely true with marketing your business. Take a look at these reasons why choosing to DIY is not so smart for the life of your business.

Measure Twice. Cut Once.
We all know this is the mantra for every apprentice and is still repeated by the seasoned builder. Wise advice for all! In marketing, just like in building, profits are lost through poor planning and acting impulsively. Just as a builder uses a blueprint to build a dream home for a client, a marketing expert will use a strategic marketing plan to build a successful campaign for a business.
Check Your Tool Box 
Do you have the right tools to grow your company? Are you in control of the content on your website and is it operating as your best employee? Can your customers find you when searching on local search engines? Do past customers, current customers, and potential customers hear from you regularly with a custom, targeted e-newsletter? Are you posting interesting blogs or educating your followers in today’s social media world at least three times a week? Check your tool box, to make sure these marketing tools are in there.
Good Intentions Can Be The Foundation For Failure
Most homeowners attempt the DIY remodeling project, get bored with the process, and leave the task half done. The people who live in the house are usually not too happy. This same thing can happen in the marketing world. Some businesses will start on a marketing plan, implement several strategies, lose interest or get busy and not have time, and then the task ends up incomplete. The major difference is that while the livelihood of the homeowner does not depend on the completion of the project, the business owner and his employee’s livelihood depends on the completion and success of their marketing plan.

Whatever your profession may be, we all know that any job worth doing is worth doing well – and so it makes perfect sense to turn to the expert who knows exactly how to do the job well. Before you decide to “do it yourself” – trust an expert to guide you to the best solutions!

At R2R Marketing, our team is ready to partner with you for success.