Does your business have a personality? In other words, if you took your company name off of your marketing materials, including your website, social media accounts, and any email correspondence, would your existing customers still be able to recognize you? Do your various marketing channels carry the same branding, or do they appear to operate separately, as though they don’t belong to the same company?
These questions might seem a bit over the top, but you have to take inventory of your business image if you want to generate long-term growth, visibility, and customer retention. This kind of image, both visually and verbally, has to be carefully cultivated and maintained. This is called branding, and is a vital, but an often overlooked part of a company’s marketing strategy.
These on-line marketing channels require a strong brand presence and should include these essential components:
- A website needs to be designed for the customer. A user-friendly, professional, aesthetically pleasing site that is optimized for mobile viewing is a must for today’s customer.
- A social media and blog presence must be active and engaging for your target customer. Social channels are perfect to help grow your brand, and showcase who you are as a team. An active and well targeted blog is the key to attracting qualified customers who are searching for specific needs and businesses with expertise.
- Consistent electronic communications sent with an e-blast, e-newsletter or personal email – depending on the message you are wanting to convey.
Once your company is utilizing all of these components, you must develop an established process for branding your company “personality.” This requires that you must integrate the same colors, fonts, logos, and general uniform standards that every employee must follow when communicating with the customer and the business community. By using a consistent look and feel for all communication and messaging, your audience will remember your brand and view you as a credible and trustworthy source for their needs.
If this all seems overwhelming, call the team at R2R Marketing. This attention to detail and consistency can pay off quickly as you build trust and recognition with your customers. Call us at 757-482-3492 or visit us at www.r2rmarkets.com today!
