“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” – Walt Disney
When it comes to developing on line marketing channels (social media, e-newsletter, e-blasts, and website), we tend to put a lot of energy into the written content. After all, something has to catch the attention of both potential customers and search engines, right? Technically that is correct. But don’t let yourself get so focused on the written word that you forget about the images; a picture is worth a thousand words! Photos and graphics evoke emotional responses in people that many times words can’t. Here are a few suggestions for how your business can get visual and see results:
Don’t be afraid to show off with pictures in every area of your marketing. Especially if you sell in a visual industry (home remodeling, interior design, etc.) Make a point to share photos of your best work on Facebook and Instagram, as well as other social media platforms as well as on your website. It’s all about strategically and subtly getting in front of the customer and becoming a part of their daily life on social media. Go ahead and show off a little!
Expand your social media horizons and capture the audience that best fits your industry. There’s no denying it: Social media is getting more “visual” every single day. Most every brand can get results from integrating photos into their on line marketing strategy, but only if it is done well. A photo-sharing site like Houzz, Pinterest and Instagram are very well-known and respected social media platforms on which your business should consider building a presence.
Think outside the box. When creating fresh visual on line content, remember that it’s okay to post images that may not be directly related to your product. That doesn’t mean crowding their on line space with irrelevant pictures. Find a happy medium. Visual content marketing is about promoting your brand and developing top-of-mind awareness with your customer.
Integrating fun and informative images into your traditional on line marketing materials will help spark interest in your brand and make people want to share what you have to offer with their friends. If you need help with your social media management, call or email the team at R2R Marketing today!
